KFC announced last week that their "KFC Snacker Sandwich" has been flying out of their stores as fast as they can make them, with some restaurants reporting sales volumes as high as 1,000 sandwiches per store per week.
The KFC Snacker made its national debut in March of 2005 and combines KFC's signature, premium breast meat Extra Crispy chicken strip, lettuce and pepper mayo on a sesame seed bun.
"The KFC Snacker is a huge hit with consumers because it satisfies their need for a high-quality, affordable, portable chicken sandwich," said Scott Bergren, Executive Vice President Marketing, KFC Corp. "The KFC Snacker is an example of how KFC is becoming more relevant to today's consumers. We are appealing to individuals as well as families with products that are in tune with their lifestyle needs," said Bergren.
Despite a nationwide boycott from PETA, and scores of celebrities trying to get consumers to stop buying from KFC, the restaurant chain is enjoying high-flying success these days. The company delivered ten straight periods of positive same-store sales.