H.J. Heinz Company has launched a new package design for its famous french-fry dipping sauce, called "Silly Squirts".
The cap of the bottle has three openings, with each opening having a different shape, thus allowing kids to draw pictures on their food using ketchup.
The company also claims that the shape of the bottle makes it easier for a child to grasp and squeeze.
Heinz has set up a mini-site that provides some better illustrations. Heinz is also setting up the official site for Silly Squirts, but as of this writing it's still under construction.
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