Coke announced that they will be relaunching Tab as an energy drink.
Tab had once achieved status as the most popular soda in the America during the 1970s, but has since slid down into obscurity with the onslaught of diet soft drinks in the 1980s.
Coke has slimmed down the can into something reminiscent of the 1960s, and poured in some extra caffeine, to market it towards young women. Tab Energy does not taste like regular Tab, which had already undergone recipe changes numerous times since the height of Tab stardom.
A small but loyal following of Tab afficionados kept the spirit going however, and created an online cult following, which has since elevated it back into popularity again.
Source: Atlanta Journal Constitution