3SUM has "Zing Factor" | Junk Food Blog

29 September, 2005

3SUM has "Zing Factor"

3SUMUnited Brands Company, a beverage producer, today announced the nationwide launch of 3SUM, what they claim is the world's first entry into the category of "malternatives" (alternative malt beverages).

The new ready-to-drink alcoholic elixir, is a triple-filtered malt beverage with fruit flavors and a combination of caffeine, ginseng, and taurine. It comes in four flavors, Original, Apple, Watermelon and Tropical.

Michael Michail, the President and CEO of United Brands Company, says 3SUM is the "next big thing" in hip beverages, and that their product has "zing factor". So what the heck is "zing factor"? Who the Hell knows! But that's the claim that they're making.

The company says that 3SUM is designed to attract the attention of 20-something year old consumers through its "lively presentation full of vibrant colors". Their website plays a cacophony of hip-hoppish-disco music combined with photos of young adults having too much fun and getting lots of sex.

Source: Press Release


Post a Comment


About Steve

Affiliate marketer, blogger, website publisher, business owner, entrepreneur, motorcycle rider, living in sunny Southern California, who happens to love junk food, and makes money writing about it.

Favorite Quote:
"It's good enough for government work."
Favorite Drink:
India Pale Ale

My Twitter Feed

    follow me on Twitter

    Copyright © 2005-2011 Clear Digital Media, Inc. | Template designed by Simran